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Pom tests limits of FTC power with ad campaign

Washington Post - Fri May 25, 8:57 pm ET

The juice maker Pom poked a big stick in the eye of the Federal Trade Commission this week. The FTC and the marketer of pomegranate juice have been locked in a legal battle since the agency accused the company of over-hyping the health benefits of its juice and related products. Earlier this week, an administrative court judge slammed Pom for failing to back up claims in some of its ...

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